'Maxxing' Is the Word of 2026: When Self-Improvement Becomes a Race

Published on: ⋄5 min read
Endless optimization of appearance, fitness, and sleep as a metaphor for maxxing

Train more effectively, look better, sleep “more correctly”: the drive to optimize every aspect of life has a succinct name–maxxing. Dictionary.com announced it as its word of 2026. The term describes both serious self-improvement and an ironic take on the demand to keep getting better.

Being interested in habits or health metrics does not, by itself, indicate a psychological problem. The line is crossed when rules lose their flexibility, self-esteem depends on the outcome, and improvements regularly come at the expense of relationships, rest, and other important activities.

What does maxxing mean, and why was it chosen as word of the year?

According to Dictionary.com’s definition, maxxing means doing something to the maximum or optimizing a particular aspect of life. The word can be used on its own or in combinations: looksmaxxing, for example, refers to the drive to improve one’s appearance.

According to the dictionary’s own analysis, digital media used maxxing almost 19 times more often in August 2026 than the monthly average in 2025. This indicates how prominent the word is in the media. It says nothing about how many people suffer from constant self-improvement.

The term also has a playful side. Dictionary.com gives cozymaxxing as an example: the name might describe an ordinary cozy evening with movies and snacks. By turning relaxation into a tongue-in-cheek “optimization of coziness,” people may be poking fun at the race to become the perfect version of themselves. So the meaning depends on context: the same word can express high standards for oneself or distance from them.

How self-improvement can turn into a rigid demand

A psychological model of maladaptive perfectionism can help clarify where that line falls. The Australian Centre for Clinical Interventions describes it as an excessive dependence of one’s self-worth on meeting high standards. A person continues to pursue those standards even when the costs become significant.

For example, an intention to exercise regularly allows room for illness, travel, or meeting friends. A rigid demand turns a missed workout into evidence of personal failure. The meaning of the outcome changes: it starts to determine the answer to the question, “Am I good enough?”

In this model, achieving a goal can also keep the race going. Success brings brief satisfaction, followed by the thought: if I managed it, the bar was too low. Expectations rise. When things go wrong, self-criticism intensifies. The result is a system in which it is hard to feel for long that what you have done is enough.

The difference between ambition and fear of imperfection is reflected in a meta-analysis by Thomas Callaghan and colleagues, published in Cognitive Behaviour Therapy. It combined 416 studies involving more than 113,000 participants. Perfectionistic concerns–including worries about mistakes and not meeting standards–were more strongly associated with symptoms of anxiety, depression, and OCD than the mere pursuit of high achievement.

These associations do not establish cause and effect. The studies also did not examine maxxing as a unified trend. Here, the perfectionism model offers a way to understand certain behaviors, not an attempt to explain everyone who uses the word.

The pursuit of perfect sleep and self-optimization

Sleep offers a particularly clear example: even restoration can become a task to complete flawlessly. In a 2017 article in the Journal of Clinical Sleep Medicine, Kelly Glazer Baron and colleagues described patients who interpreted data from consumer trackers as evidence of sleep problems and tried to achieve perfect scores. The authors called this preoccupation orthosomnia.

It is easy to see the shift in purpose. At first, a person monitors their sleep to feel better. Then the device’s rating takes on a life of its own: evenings have to be structured around it, and other activities are sacrificed. A contradiction emerges: a self-care practice begins to narrow everyday life.

In 2025, the developers of the Bergen Orthosomnia Scale identified two components of excessive preoccupation with sleep: interference with daily life and rigid rules. The scale was studied in two UK samples, first with 994 participants and then with 473. The study relied on self-reports; clinically significant thresholds have yet to be established.

This research helps describe the problem more precisely, but it does not prove that trackers are harmful to everyone. What matters is the place the metrics occupy in an individual’s life.

How to tell when self-improvement is taking over your life

It is more helpful to focus on the consequences of a habit than on what it is called. Three questions can help you assess the situation:

  • Can I change the rules? For example, can I reschedule a workout without trying to “punish” myself with extra exercise, or spend an evening outside my usual routine without feeling uneasy?

  • What does failure mean to me? Disappointment with an outcome is different from concluding, “I’m lazy and worthless.”

  • What is the cost of this improvement? If checking, planning, and sticking to a routine regularly crowd out socializing, work, or rest, it may be worth reconsidering the role they play in your life.

These are prompts for reflection, not diagnostic criteria. A single canceled dinner or feeling upset about a missed activity does not, by itself, tell you anything definitive. A persistent pattern of behavior and the ability to take circumstances into account are more telling.

A practical step: choose one nonessential optimization and try making it more flexible. For example, take a walk without counting your steps, or spend an evening without rating your productivity. Decide in advance what you are doing it for: making time to talk with someone close to you, taking a break from monitoring yourself, or noticing your surroundings. Then reflect on what changed and how difficult it was to step away from the rule.

The goal of this experiment is to expand your choices. High standards can remain, but they no longer operate regardless of circumstances. If trying to loosen control causes intense anxiety, or restrictions noticeably interfere with everyday life, consider discussing the situation with a psychologist or psychotherapist.

Do I need to give up trackers and apps?

No, there is no universal need to give them up. It can help to consider what the device is doing for you: does it support your decisions, or make you check yourself constantly? Tracker data can remain one point of reference without becoming the final verdict on how you feel.

Can procrastination be related to perfectionism?

Yes. Sometimes putting things off helps a person avoid the risk of doing something less than perfectly. The Centre for Clinical Interventions identifies procrastination and avoidance as behaviors that can maintain perfectionism. But procrastination can have other causes too, including overload and unclear tasks.

Can psychotherapy help with being overly demanding of yourself?

Yes. There is evidence that cognitive behavioral therapy can reduce perfectionism. A 2022 meta-analysis combined 15 randomized studies with 912 participants and found medium to large effects. There are still relatively few trials, and not enough comparisons with other active approaches to call one method best for everyone.

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